ferrari fashion

The como

the campaign

Lois Jeans

What good are exclusive vintage cars if they only stand in our showroom? Not much indeed. That’s why earlier this year we collaborated with classic Spanish Jeans brand Lois Jeans for their campaign video, which was shot in Villa Giuseppina, the Pearl of Lake Como.

The 1976 Ferrari 512 BB that featured in the campaign, was first presented at the 1976 Autosalon de Paris, and was shown one year later at the Geneva Motor Show.

And the 1963 Ferrari 250 GTE, which only has had 2 owners so far, oozes the same class that fits such a majestic location. The unique colour combination, of which only 2 in the world exist, make the car a beautiful asset of the video.

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